What is Online Reputation and How Can You Control It?

Online reputation is how a company, person, product or service is perceived due to information found online.

Internet searches are widely used by landlords, employers and even government departments to screen applicants for loans, jobs, private school, grants and almost anything else imaginable. Online reputation is one of the key components of whether you get a well-paid job, an affordable home mortgage, a business loan, new and returning customers and much more. Everything and anything you share online on any platform is essentially public information and accessible via a search engine. Unlike humans, the Internet has a nearly endless memory, so you or your business’s online reputation can stay with you long after you’ve posted information.

Considering how important online reputation is, what can you do to preserve yours? Here are three steps to get you started.

Assess your reputation:

The first step is to get a sense of your current online reputation by running your name or company’s name through a search engine. For many people, what first comes up in the results is what they’ll believe about you, true or not.

Start by assessing what the results are telling you. What links are at the top? Are they controlled by you such as your blog, social media presence and businesses website? Do they come from third-party review websites like Google reviews, TripAdvisor, Yelp and so on? For example, if you have a business, you want your website to come up first before any third-party sites or even news articles about your company. The first link is often the only one people click so it should be the most accurate results controlled by you.

Repair your reputation:

The next step is to repair your results, if necessary, which almost always includes publishing new, compelling materials that can outrank the old. You want to create better content than what is already out there, so you give search engines a reason to rank your new materials over existing ones. You also want to encourage links from reputable third-party sources, and you want to create engagement: clicks, comments, and healthy numbers for bounce rates and average time on page.

For some preliminary advice on creating an online reputation management plan, check out ReputationDefender’s Definitive Guide to Online Reputation Management.

Monitor your reputation:

The final and most crucial step is monitoring your reputation. Once you put the time and effort into repairing your reputation, you want to keep a constant eye on it to make sure it remains accurate and up to date. The best way to do this is with automated tools that send you alerts.

For more than 10 years, ReputationDefender has dedicated itself to helping people manage their information on the internet. While we wait for Congress to act you can take steps now to protect your online reputation and protect your privacy. Our paid services are ready to help you today. Visit ReputationDefender.com or call 1 (888) 850-8805 and learn how we can help you.